2influence Media | Case Study- Plantronics

Client: Plantronics
Objectives: To make Blue tooth headsets the desired earpiece within the fashion conscience youth market.
Campaign:

Fashion shows at Sydney nightclub locations, featuring integration of headsets in shows.

Fashion, entertainment and lifestyle media relations.

Celebrity seeding of plantronics products.

Online custom community on 2threads.com

Content distribution- photo galleries and videos.

Photo shoot for hero image used in fashion media.

Online media activity- IAB banners and email sponsorship.

Results: Over 3000 attendees over several events, extensive online and tradional media press ( Sunday Telegraph, Famous magazine, Harpers bazaar, Grazia ) and a refinement of the plantronics brand perception within the Sydney and Melbourne fashion markets.

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Case Study- Plantronics

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